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1980s Kids’ Comic Book Ads

I’m just going to put this out there. There is, in fact, something fun about moving and going through boxes and piles and mountains of old stuff. Looking through old yearbooks, discovering forgotten ticket stubs and laughing at retro odds and ends that we were compelled to set aside for the future… it’s all feel-good stuff.

Check out these ads from a 1987 Muppet Babies comic book we found in our stash in the attic. Believe it or not, I haven’t been an avid reader of such things in, oh, 20 or so years.

Do ads like these still exist?

Mail-in fan clubs? Anyone?

I can’t imagine you would ever find something like the Ogilvy-esque “Body Builder” ad in a modern publication.

Gotta save this one for the kiddo to prove there was a time before mobile gaming.

Is it OK to say the marshmallows in cereal are yummy?

And how misleading is it to say “You could be the next Joe?”

Can you imagine the parent backlash if stuff like this ran today? Oh, how times change…

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