Buy Local Challenge: The 3/50 Project

Thanks to Dani for sharing! I love how easy this makes it to make a difference. Here’s how it works: Pick three local retailers that you love and want to see around forever, and go spend $50 per month with them. And tell your friends to. Not only do I love the idea as someone who almost obsessively frequents local restaurants, but also as a professional marketer working with local businesses. The individuals who start and run these businesses have dedicated their lives to making them work – it’s people like us shopping with them that keep them going.

I understand that it might be difficult to commit $150 per month to “shopping.” But see if there are places where you spend your money anyway and look for their local counterpart. Give it a shot!


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